Privacy policy

Last updated: November 2, 2026

This policy explains how Forma Construction ("Forma", "we") collects and uses information when you visit forma.construction or contact us.

Information you give us

When you fill out a form, call or email us, we collect the details you share, such as your name, phone number, email address, town and information about your project. We use it to answer your request, prepare an estimate and provide our services.

Information collected automatically

Like most websites, we use cookies and similar tools to understand how visitors use the site and to measure our advertising. These may include Google Analytics, Google Ads, Meta (Facebook and Instagram), Microsoft Advertising, Microsoft Clarity and ChatGPT ads measurement. They may collect information such as pages visited, device, browser, approximate location and the ad or link that brought you to the site.

Advertising and measurement

When you request an estimate after seeing one of our ads, the advertising platform may receive information about that action so it can report results to us. Some platforms match this action using your email or phone number in a hashed (encrypted) form, never in plain text. We never send the content of your messages or any payment information.

How we share information

We do not sell your personal information. We share it with service providers that help us run our business, such as our customer relationship management and analytics tools, and as required by law.

Your choices

You can block or delete cookies in your browser settings and opt out of personalized ads in your Google and Meta account settings. To ask about the information we have about you, or to request that we delete it, contact us at forma@forma.construction or (781) 600-2622.